While the 62nd Damascus International Fair (DIF) has drawn global attention for its scale and symbolism, participants and exhibitors on the ground highlighted personal experiences that reflect both the challenges of the past and optimism for future opportunities.
Businesses Reestablish Roots
Majd al-Maala, an exhibitor, told Levant 24 his company quickly sought to return to Damascus after the city’s “liberation.” He said opening a main branch in Syria was a priority and confirmed the launch of new projects in the coming months. “We are here with a full display of our products, and we are preparing for qualitative projects that will begin soon,” Maala said.
Government Engagement with the Public
Raed al-Saleh, Syria’s minister of emergency and disaster management, explained that his ministry’s participation at the fair is about visibility and education. “The goal is to inform the public of our role and importance, explain how it was established, where the idea came from, and the sacrifices made,” Saleh said. He also emphasized the difficulties the country has endured over the last decade and the need for stronger institutions.
International Companies Eye Opportunities
For foreign participants, the fair presented a chance to explore new markets. Cicile Lan, a representative of a Chinese company, told Levant 24 she was encouraged by the turnout. “I am very excited about the exhibition… I found that there are many opportunities now, and that is why we currently have many Chinese companies coming here in search of marketing opportunities,” she said. Lan added that her company already has Syrian partners and is open to expanding cooperation.
Looking Ahead
Though the fair carries weight as a symbol of Syria’s economic reemergence, exhibitors stressed practical benefits. For many, participation is about building networks, reintroducing products, and exploring future collaborations. Their perspectives show how international engagement is being felt not just in government speeches, but in the day-to-day activities of business leaders and officials on the ground.
