The Lifestyle Exhibition for furniture, décor, and home furnishings, held at the Damascus Fairgrounds, has emerged as a vital platform reflecting early signs of economic recovery. With notable participation from local, Arab, and international companies, the exhibition opens new avenues for cooperation and contributes to reconnecting the Syrian market with regional partners. It also revitalizes a key sector directly linked to citizens’ daily lives and the broader reconstruction process.
International Companies Explore Opportunities in the Syrian Market
The participation of Turkish and Jordanian companies stands out as an indication of foreign investors’ growing interest in the Syrian market. Engineer Abddurahman al-Khadour, CEO of the Jordanian medical furniture company Alaska, said that the company’s involvement is part of a “well considered expansion” aimed at gaining a direct understanding of consumer needs. He noted that the company recently opened its first branch in Damascus, reflecting confidence in the feasibility of operating within the Syrian business environment.
Engineer Muhammad Dabbabo from the Turkish company All Regency explained that their participation aims to support the development of the furniture sector in line with the requirements of reconstruction. He added that the Syrian market is witnessing renewed activity, making exhibitions an important platform for strengthening cooperation.
Regional Expansion and Practical Partnerships
In a similar context, Ahmad Hamdo, CEO of the Turkish company Luxal Metal, which specializes in metal furniture, said that the company’s participation is part of a broader regional expansion strategy. He described the Syrian market as promising and capable of absorbing advanced products. As part of this plan, he announced that Luxal Metal will open a branch in Latakia to reinforce its direct presence. He added that exhibitions provide an effective environment for establishing practical partnerships and reactivating commercial cooperation.
A Humanitarian Dimension Accompanying Economic Activity
The exhibition also included a humanitarian initiative launched by the Jordanian company Alaska in cooperation with charitable organizations. The initiative, titled “Alaska’s Warmth,” aims to support orphans and families of martyrs by distributing winter supplies such as mattresses and blankets. The effort seeks to ease seasonal hardships and adds a humanitarian dimension to the broader economic engagement.
The exhibition, which runs until the twenty fourth of this month and includes around forty five booths alongside participants from China, Turkey, and Jordan, demonstrates that it is more than a commercial display. It is a bridge for communication and an opportunity to exchange expertise and build partnerships that contribute to Syria’s economic recovery.
