In a move aimed at empowering farmers and owners of small agricultural projects to market their products directly to consumers, and to strengthen the presence of local products in Syrian markets, the Damascus and Countryside Chamber of Agriculture launched the “From Producer to Consumer” initiative.
The initiative is implemented in cooperation with the Ministry of Agriculture and E-Nor Exhibitions Company. The initiative involves 15 specialized companies and includes the opening of direct sales outlets connecting producers with consumers, offering a wide range of agricultural and food products.
Initiative’s Goals
Head of the Damascus and Countryside Chamber of Agriculture, Muhammad Jannan, stated that the initiative aims to establish direct marketing channels between producers and consumers, ensuring smoother product sales while reducing prices by between 20% and 40%. The initiative covers products such as poultry, eggs, honey, mushrooms, and vegetables, in addition to providing production inputs including feed, seeds, and fertilizers at competitive prices.
Jannan emphasized that the core objective is to break commercial intermediary chains, which will positively impact prices, reduce costs, ease living burdens on citizens, and ensure the quality of products offered.
Director of Agriculture in Damascus and Countryside, Engineer Zaid Abu Asaf, noted that creating direct sales platforms significantly contributes to marketing Syrian products and enhancing their competitiveness, which in turn facilitates export procedures.
Collaboration to Support Syrian Products
Public Relations Director at E-Nor Exhibitions Company, Huda al-Masri, explained that the initiative is the result of close cooperation with the Chamber of Agriculture. She affirmed that joint efforts will contribute to boosting local production and reducing reliance on imports.
Head of the Damascus and Countryside Branch of the Veterinarians Syndicate, Yusuf Kanaan, stressed the importance of direct communication between producers and consumers. He highlighted the need to select products that meet citizens’ needs, improve product quality, and encourage producers to raise the efficiency of their production inputs.
Producers Highlight Opportunities
Head of the Beekeepers Committee at the Damascus and Countryside Chamber of Agriculture, Bassim al-Attar, confirmed that the initiative provides a valuable opportunity for direct engagement between beekeepers and consumers, ensuring that high-quality Syrian honey reaches local, Arab, and international markets.
Chairwoman of the Syrian Silk Association, Afaf al-Nabwani, noted that the association is working to revive the natural silk industry as part of Syria’s cultural heritage. She emphasized that the initiative offers citizens a chance to explore product diversity while contributing to the revitalization of the silk sector.
This initiative comes within a broader vision adopted by the Chamber of Agriculture to enhance its developmental role, support producers, encourage agricultural investment, strengthen the presence of local products in Syrian markets, and facilitate consumer access to essential goods at fair prices and high quality.
