Syria is witnessing a notable revival in its tourism sector, signaling broader recovery after years of crisis. The Ministry of Tourism announced that over 3.5 million foreigners and Syrian expatriate visitors entered the country from the time of liberation, Dec. 8, 2024 until the end of November 2025.
A Sign of Confidence and Renewed Interest
Tourism Minister Mazen al-Salhani stated the figures reflect renewed regional and international interest in Syria as a cultural and heritage destination. He explained this momentum provides a strong base for attracting Arab and European investments, particularly in air transport and sustainable tourism.
Salhani attributed the improvement in domestic tourism to citizens’ growing confidence in security conditions and services, as well as the return of cultural and heritage events across multiple governorates. These factors, he said, are helping sustain tourism activity and stimulate local investment.
Tourism’s recovery is translating directly into economic gains. According to the minister, local labor accounts for 70% of employment in new hotel and resort investment contracts, while hotels owned by the Ministry of Tourism recorded a 170% increase in profits. With its wealth of historical, archaeological, and natural attractions, the tourism sector is emerging as a key pillar for economic recovery, employment generation, and sustainable development.
Integration into Global Tourism Recovery
Syria’s rebound aligns with broader global trends. International tourist arrivals worldwide grew by 4% in 2025, reaching about 1.52 billion visitors. The Middle East region recorded growth of 3% compared to 2024, approaching 100 million visitors, driven by improved air connectivity and eased travel procedures.
UN World Tourism Organization Secretary-General Sheikha al-Nowais noted that demand for travel remained strong throughout 2025 despite inflation in tourism services and geopolitical uncertainty. She said expectations point to continued growth in 2026 as the global economy stabilizes and destinations still below pre-pandemic levels catch up.
Data from the UN Tourism Dashboard shows that international air capacity and passenger traffic rose by 7% through October 2025, while global accommodation occupancy reached 66% in November, matching 2024 levels.
Promising Future Prospects
With external restrictions such as the Caesar Act lifted, Syria is positioned to attract further tourism investment and facilitate travel. Minister Salhani described tourism as the fastest-recovering sector post liberation, reinforcing Syria’s return to the regional and international tourism map. Amid optimistic global forecasts for 2026, Syria is preparing for a new phase of tourism growth, built on its rich cultural heritage and demonstrated resilience.
