At the kind invitation of the Saudi Ministry of Media, Syrian Minister of Information Hamza al-Mustafa participated in the fifth edition of the Hajj and Umrah Conference and Exhibition 2025, held in Jeddah under the theme “From the World to Mecca.” The event aimed to strengthen media cooperation and exchange expertise in covering major international and religious events. The conference witnessed broad participation from ministers, officials, media professionals, and experts from around the world.
From Vision to Reality
During the opening ministerial session titled “From Vision to Reality: Integrating Sectors to Serve the Guests of God,” Minister Mustafa emphasized the importance of coordination among various sectors to ensure the best possible service for pilgrims visiting the Holy Sites. He was briefed on the operations of the Unified Media Center, which represents a significant development in mechanisms for covering the Hajj season. The minister listened to a detailed presentation about its structure and the integrated media work that contributes to presenting a comprehensive and coherent image of the pilgrimage season.
Praise for Saudi Arabia’s Pioneering Achievements
Minister Mustafa expressed his admiration for the advanced service systems, organizational excellence, and technological capabilities that the Kingdom of Saudi Arabia (KSA) devoted to serving pilgrims. He affirmed what he observed firsthand represents a pioneering model of modern management and integrated planning, noting that the high level of coordination among relevant authorities reflects the sound vision and scientific approach behind the success of the Hajj season year after year.
The Pivotal Role of Media
The Syrian Minister of Information highlighted the media’s crucial role in showcasing the enormous efforts undertaken to serve pilgrims and in conveying the spiritual and humanitarian dimension of the Hajj to audiences around the world. He praised the development of the Saudi media system and its ability to manage extensive coverage of an event as complex and multifaceted as the pilgrimage, which requires vast technical, logistical, and editorial coordination.
AI and Digital Innovation in Coverage
Mustafa also pointed to the innovative use of artificial intelligence (AI) and digital communication tools in media coverage, noting these advancements allow for a level of precision and immediacy that enhances the global audience’s understanding of the Hajj.
He emphasized that Saudi Arabia’s commitment extends beyond providing exceptional services on the ground; it also includes documenting and communicating this unique spiritual experience using advanced technologies. This, he concluded, embodies the conference’s theme “From the World to Mecca,” blending modern progress with the timeless sanctity of the holy sites.
