In line with Syria’s commitment to developing its media sector and embracing new standards of professionalism, transparency, and regional cooperation, Syria participated in the 5th Saudi Media Forum 2026. Held in Riyadh under the theme “Media in a Shaping World,” the Syrian delegation was headed by Minister of Information Hamza al-Mustafa.
This year’s forum brought together over 5,000 participants from 100 countries featuring over 300 speakers across more than 150 dialogue and discussion sessions. Attendees included senior government officials, heads of global media companies, and technology innovators.
Media in the Age of AI
During his participation in a dialogue session titled “Media as a Force for Change: Challenges of Public Opinion and Building the Future Generation,” Mustafa affirmed that the Arab world faces a growing challenge from the spread of misinformation. He said this reality calls for “behavioral discipline and collective awareness” in the use of social media platforms, stressing that they are powerful tools of influence rather than mere venues for entertainment.
Mustafa explained that the global media landscape is undergoing a fundamental transformation, noting that “there is hardly an industry in the world today untouched by artificial intelligence, and the media is no exception.”
Amid this rapid technological acceleration, he emphasized “the necessity of a media code of conduct” to ensure the production of valuable and responsible content. He clarified that “the media cannot thrive without a space for freedom, yet absolute freedom devoid of responsibility does not exist.”
The minister also reviewed the evolution of the media’s role in the region, pointing out that “for many years, media was not a priority for Arab states. However, the current phase presents a genuine opportunity to redefine its standing and function.”
Enhancing Media Freedoms
Media researcher and governmental media specialist Hussam Najm described Syria’s participation in the forum as a reflection of the growing importance of the media’s role, its development, and efforts to strengthen its foundations and competitiveness. He noted this participation aligns with the Ministry of Information’s approach of openness and falls within a broader vision for the future of media, including reinforcing the freedoms and professional tools available to journalists.
Najm added that the engagement also reflects openness to the latest developments aimed at renewing media discourse by improving its form, content, vitality, and transparency. He emphasized that the future of Syrian media depends on its ability to foster responsible national professionalism, positioning it as a partner in building public awareness and state institutions rather than as a tool for reproducing past crises.
Syria’s active participation in the Saudi Media Forum 2026 represents more than diplomatic engagement. It marks a meaningful step toward reintegration into the regional and global media community with a forward-looking vision. As a major gathering of global media leaders, the forum provided a platform for Syria to both learn from and contribute to key discussions, underscoring its commitment to a new media direction in the current phase.
